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Partner with Lutzie 43

The Lutzie 43 Foundation’s 43 Key Seconds initiative was started after Philip Lutzenkirchen lost his life as a passenger in a distracted and impaired driving accident. The physical 43 Key Seconds key serves as a reminder to all drivers to stop and prioritize driving safety behind the wheel. When drivers see the key, they remember to take 43 seconds to ensure they have a clear head, clear hands, clear eyes and click their seatbelt before starting the car.


Our physical 43 Key Seconds Key serves as a reminder for drivers to stop and prioritize driving safety when they get in the car. The key is a recognizable symbol representing distracted and impaired driving awareness and prevention.


We offer organizations the opportunity to co-brand our 43 Key Seconds key.
Miami University Key
Lassiter High School Key
Pike Liberal Arts School Key
Pope High School Key
Organizations & Corporations
State Farm key
Jim Ellis Kia key
Under Amour Key
Children's of Alabama key
Law Enforcement
Cobb County Key
Jackson County Key
Bluffton Police Key
Alabama Alea Key


The Lutzie 43 Foundation has partnered with high schools, colleges and universities to promote 43 Key Seconds. Young drivers are most affected by distracted and impaired driving, as it is the number one cause of death in teens ages 16-19. By providing students with a co-branded key featuring your school’s logo, you give them a tangible reminder to prioritize safety behind the wheel and you reduce the chance that they are part of that statistic.

Opelika High School key
University of Miami key
Lassiter key
Pike Liberal arts school key
Pope school key

“We were ready to give every kid in the school a key. Told him if he could make them blue, we’d hand them out tomorrow. It was quick and easy. The Lutzie 43 Foundation made them available to us at a reasonable cost. We had it designed and colors picked out really within a day.” – Josh Matthews, Pope High School

Organizations & Corporations

By partnering with the Lutzie 43 Foundation and our 43 Key Seconds safe driving initiative, you let your employees know that you care how they get to and from work each day. Whether they are driving a company car or their own vehicle, providing them with a co-branded 43 Key Seconds key keeps them accountable for their actions behind the wheel.

State Farm key
Jim Ellis Kia key
Children's of Alabama key
Under Armour Lacrosse Key

“43 Key Seconds – wanting to be a national symbol for distracted driving – and our mission fit perfectly… Not only is it Lutzie 43 Foundation saying do this, but you have the whole power of Children’s Hospital, which is state-wide. So I think that speaks to the importance of this mission, passion and symbol.” – Marie Crew, Children’s of Alabama

Law Enforcement

Partnerships with local law enforcement agencies have allowed both organizations the opportunity to make a difference on the roads. Whether law enforcement officers are distributing keys at a traffic stop or educating new drivers getting their licenses, a co-branded key serves as a reminder to have a clear head, clear hands clear eyes, and to click their seatbelt before driving. These partnerships help make our roads safer.

Cobb County Sheriff's Office Key
Jackson County Key
Bluffton police key

“We chose to co-brand a 43 Key Seconds key with the Lutzie 43 Foundation in hopes of making a difference in the lives of our youth and possibly saving a life. We believe in the 43 Key Seconds initiative because it is important to educate our young drivers on the dangers of distracted and impaired driving.” – Sheriff Mangum, Jackson County

Pledge to be 43 to distraction-free by co-branding a key!

Co-Brand a Key


The Lutzie 43 Foundation has been grateful for the support and passion that Children’s of Alabama has given us and spreading 43 Key Seconds message. Marie Crew, Director of Safe Kids Alabama, was one of the first supporters to co-brand a key. Marie believes that 43 Key Seconds and the physical reminder that key holds, can save lives and reduce the number of victims Children’s of Alabama sees from distracted and impaired driving.